Business model Company Marketing Status Indication(s)  Technology VCs in Amount raised Notes
Content - algorithm Genomic Health Commercial Breast & other cancers Biomarkers + algorithm Kleiner Perkins, Versant & others $103M total IPO in 2005
Box Handylab Commercial Hospital infections Rapid DNA assay Arboretum, Ardesta, Dow Ventures, DuPont Ventures, EDF, Lurie, SBV, Wolverine $46M total Trade sale to Becton Dickinson 2009 for $275 million
Technology platform (+content) GeneOhm Commercial Staph & other ID Rapid DNA assay CB Health, Domain, CHL, Kaiser Permanente, QuestMark,Posco Raised $26M Series C in Jan. '05 Trade sale to Becton Dickinson 2006 for $255 million